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Client
MVMT Watches
Industry
Fashion
Selling Style In The First Month
Credits
Director
Morgan Oliver-Allen
DP
Keane Luong
Exec producer
Jacob RIglin
producer
Alyssa DeMore
Post Production
Keane Luong
Photography
John Ryan Hubert
vfx
Totale Media
vfx
Totale Media
1st AD
UnderWater DP
PA
To relaunch MVMT Watches iconic sunglasses the team purpose built a dynamic creative concept highlighting 6 different pairs of sunglasses and delivering over 100 pieces of content.
Approach
A small nimble team tackled 4 locations for the 6 different sunglasses styles using a unique 360-track system to create consistent shots in each location allowing for a seamless post production edit.
IMPACT
The MVMT Sunnies campaign resulted in their “Number one selling style over the first launch month” according to their Marketing team. A huge win.
